"...at that point in time, everybody suddenly got way into Sen. Rob Portman (R-Ohio), and that fever only broke when a just-as-powerful boomlet of interest swelled over Rep. Paul Ryan (R-Wis.).
Here's how this sort of thing works. The media noticed that Romney was in Wisconsin, and they thought, "What pops into my head when I think about Wisconsin? Oh, hey! Paul Ryan! And look, Paul Ryan is endorsing Romney. Paul Ryan and Mitt Romney and Wisconsin. I now associate these things in my head with one another, because I remember that I saw all of these things in the same place a few minutes ago. And Paul Ryan seems to like Mitt Romney. If he likes Mitt Romney, he probably wants to continue being near Mitt Romney. And now, wow! Paul Ryan is on the teevee, talking about his budget plan. That's so super-serious. And Romney likes the budget plan, so he must like Ryan on, like, some totally deep level." And then there's a pop and they think, "OMG, MAYBE THEY WILL BE BFFs and VEEPS and JUNK?" "