you want to win and that's where it starts. period. that is the goal. but that's all you have for strategy.
i start with the premise of what can we do to solve problems and make peoples lives better. and then use that strategy to win the election.
imo, if you find someone who can effectively sell the 2nd message then they will always beat the first. and if not, then the voters got what they deserved.
i understand you'll mock me. i don't think there is any reason to argue about. we just have different views of the world. and however much you want to make fun of me, trust me, i despise your views and tactics that much. so as ron burgundy said, agree to disagree. we'll let the election speak for itself.