excerpts:
. . .
“I got every kind of push-back,” said Ms. Frederick, 31. “People said: ‘The French will never eat on the street. The French will never eat with their hands. They will never pay good money for food from a truck.’ ” (Her burger with fries costs 10 euros, about $13.)
. . .
On a bright morning last month at the Marché “We drive by the Louvre every day,” Mr. Feilders said. “And I imagine the kings and queens of France looking out the window, thinking, What the heck was that?”
. . .
Honoré, a weekly market in an elegant residential section of Paris, several sleekly dressed women struggled to lift the thick burgers to their mouths gracefully. (In French restaurants, and sometimes even fast-food joints, burgers are eaten with utensils, not hands.) A few brave souls were trying to eat tacos with a knife and fork. “C’est pas trop épicé,” said one, encouraging a tentative friend — “It’s not too spicy,” high praise from the chile-fearing French.

• http://www.nytimes.com/2012/06/04/world/europe/food-trucks-add-american-flavor-to-paris.html?_r=3&hpw&pagewanted=all