In my opinion, he is exemplary of what you are supposed to do with your god given talents. He used his name recognition to support healthier foods and donated all his profits to charity... to me that's what it's all about, using your creativity and intelligence to help those less fortunate out in the best way you can. (let me plug myself here and say that I have donated art to many charity events and it's some of what I am most proud of in my life for doing and I hope to be able to donate a lot more in the future)