Mass marketing is the main issue right now because it has gotten so expensive. Even "viral" marketing on the free internets costs millions nowadays.

By allowing some guy with a space, a DLP projector or plasma and some speakers to purchases viewings of a film, and then let him be in charge of getting the word out in his community and selling tickets or subscriptions may be the way for independents to make some progress against the dominant entertainment-military-industrial complex.

Companies sell a lot of vitamins and cosmetics that way and avoid having to get screwed by the Walmarts of the world.