It doesn't make sense to give screen time to movies people haven't been told they want to see.

This is sort of a temporary condition as the weak dollar combined with an accelerated production track in the face of looming strikes by writers and actors.

But then the recovery would be temporary as the near future of declining movie production costs will just allow more people to create films, while the current distribution system has no capacity for them.

Digital distribution won't solve the problem. Micro-theaters using the model of Tupperware marketing might.