Its pretty clear the reason why LAL is losing is due to his demand for the ball.
Remember like in 2008 when Shaq was gone, and Kobe was barely a 7 or 8 seed? Phil convinced him to take less shots and they actually had a chance against PHX.
It took all of Zen to stop the ballchucking, and now its back 100%. He just thinks he can win every game shooting 39%.